I was invited to speak last Wednesday at the Inventor Association of Australia.

During my presentation, I have shared one of my favorite tools for innovation: the C.O.T.: the Customer Observation Technique. The idea is to apply bare observation to your customers and/or users in their own environment to detect their pain points. In my experience, it is one of the best tools for innovation and I am always surprised that so little companies practice it. The second aspect of this tool is to be able to recognize behavioral patterns. This combination has been the source of innovative products for over twenty-five years now.

What is your favorite tool in your industry?

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